About the Workshop:

This interactive workshop is for radically minded artists, freelancers, small local businesses, and grassroots community organisations who want to get creative while levelling up their digital communications game. 

We will focus on how to use branding, graphics, social media and different digital platforms to build and grow an enthusiastic community that is excited about supporting everything that you do. 

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You will learn how to:

• Develop and refine a distinctive brand identity that integrates your values, shows solidarity and attracts your intended audience

• Design impactful graphics to engage and grow your online community 

• Write copy that makes people want to take action and support your work

• Dramatically improve your camera phone skills and capture images that are perfect for social media

• Build an efficient digital communications strategy using different digital assets including instagram, WhatsApp, newsletters, Facebook and more….

There will be creative exercises, group feedback, and plenty of chances to socialise and network with your fellow attendees.
All participants are invited to a post-workshop social at a local cafe or pub (depending on people’s preferences) and everyone will be encouraged to stay connected after the workshop so we can continue sharing and supporting each other’s work. 

About the Facilitator: Lauren Waterman

I am a founding member and digital marketing coordinator for Rhyze Mushrooms. I have over 14 years of experience in using social media to market my own successful photography business, and I have spent the last four years working in digital communications for climate focused NGO’s including the Cop26 Coalition and the Stop Cambo campaign. I love the creative process behind brand development and content creation. I’m passionate about building solidarity amongst small local businesses and encouraging people to bring revolutionary politics into their marketing and business practices.